About

ACE is the home of Gemma Heath's work, ideas and philosophy. It exists to explore a simple question:

 

In a world increasingly shaped by technology and artificial intelligence, ACE explores what remains uniquely human, our curiosity, imagination, relationships, rituals, stories and shared experiences.

 

Rather than seeing technology as something to resist, ACE asks a different question:

 

At its heart, ACE is a philosophy. A belief that the future won't belong only to faster systems or smarter technology, but to the organisations, communities and people who know how to make others feel something real.

 

Everything created under ACE is an exploration of that idea. Whether through commercial strategy, creative writing, walking experiences or future ventures, each project asks the same question:

 

 

Gemma Heath is the founder of ACE and the creator of the Experience & Commercial Strategy Studio. For more than 15 years, she has been designing and delivering real-world experiences that bring people together. Beginning her career in interior design before moving into hospitality and events, she helped grow a small start-up into the multi-million-pound businesses now known as Thames Dinner Cruise and Thames Boat Hire. That journey shaped a way of seeing organisations differently.

 

Today, through the Experience & Commercial Strategy Studio and its Rewilding Lab approach, Gemma helps organisations uncover hidden opportunities within their customer experience, services, spaces, culture and brand, transforming them into experiences, ideas and commercial strategies that people remember and businesses grow from.

 

Alongside the studio, Gemma writes The Thoughtpreneur Soul Thesis, an ongoing exploration of humanity, creativity, culture and the future of experience in an AI-driven world.

 

Her work is guided by one simple question:

 

Because sometimes the greatest opportunities aren't the ones we create. They're the ones we learn to notice.

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