ACE

Amazing Creative Experiences

A philosophy for bringing more humanness, imagination and aliveness into the experiences we create.

In an increasingly AI-driven world, ACE explores what makes experiences truly unforgettable, not by competing with technology, but by designing the moments only humans can create. It is the home of Gemma Heath's work, writing, ideas and ventures, all connected by one belief:

The future belongs to experiences that make people feel more alive.

Meet Gemma

From helping grow a small events business into a multi-million-pound company to founding the Experience & Commercial Strategy Studio, Gemma has spent more than fifteen years exploring one question: What wants to come alive here?

Today, she helps organisations uncover hidden opportunities and transform them into experiences, ideas and commercial strategies that people remember and businesses grow from.

Experience & Commercial Strategy Studio

Interested in Bringing your Organisation Alive?

Helping organisations become more human, more memorable and more commercially alive.

Using the Rewilding Lab approach, the studio uncovers hidden opportunities within organisations and turns them into experiences, strategies and ideas that create lasting value.

Explore the Studio →

#Thoughtpreneur

An ongoing written exploration of humanity, creativity, culture and the future of experience in an AI-driven world.

Not a rebellion against tech, but a reunion with humanness.

Read the Soul Thesis →

Walk-in-Together

Guided walking experiences for people navigating change, seeking clarity or wondering what's next.

Space to think differently. To notice differently. To move forward differently.

Explore Walk-In-Together →

Future Projects

Some ideas need more time in the wild. ACE is home to an evolving collection of experiments, concepts and creations, from food rituals and planning tools to entirely new ways of experiencing the world. Some are growing quietly. Some are coming soon.

The ACE Philosophy

At the heart of everything is a simple belief. Technology will continue to transform how we work. But the experiences we treasure most will remain deeply human.

The conversations. The celebrations. The stories. The rituals. The shared adventures. The unexpected moments that become lifelong memories.

ACE exists to explore, create and champion experiences that help people and organisations feel more alive.

ACE